eee777 Privacy Policy — How We Handle Your Personal Data

1. Who We Are

This Privacy Policy applies to the online platform operated under the brand name eee777, accessible at eee777.ws. eee777 is an internationally licensed online gambling and sports betting operator providing services to players across Pakistan, including in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and elsewhere.

eee777 is the data controller responsible for your personal information as described in this policy. When this policy uses the terms "we", "us", or "our", it refers to eee777 and its licensed operating entity. Our platform offers cricket betting, PSL wagering, live casino games, slots, money wheel, basketball betting, and related gaming services.

2. Personal Data We Collect

eee777 collects the minimum personal data necessary to provide a safe, regulated, and functional gaming experience. The categories of data we collect include:

2.1 Identity and Contact Data

• Full legal name as it appears on your CNIC or passport
• Date of birth (to verify you are 21 years of age or older)
• Residential address
• Mobile phone number (including JazzCash and EasyPaisa registered numbers)
• Email address
• Nationality and country of residence

2.2 Identity Verification (KYC) Data

• Copy of CNIC, passport, or other government-issued identity document
• Proof of address documentation (bank statement, utility bill)
• Source of funds documentation where required by our licensing authority
• Facial photograph or selfie where required for enhanced verification

2.3 Financial Data

• JazzCash wallet identifier and transaction references
• EasyPaisa account details and transaction references
• HBL, UBL, or Meezan Bank account details provided for bank transfers
• Visa and Mastercard details (card number, expiry — never CVV stored)
• Deposit and withdrawal transaction history in PKR

2.4 Gameplay and Activity Data

• Betting history, game history, and session logs
• Wager amounts, win/loss outcomes, and account balance movements
• Bonus claims, promotional participation, and loyalty tier status
• Responsible gaming settings including deposit limits, session limits, and self-exclusion records

2.5 Technical and Device Data

• IP address and device identifiers
• Browser type, operating system, and device type
• Geolocation data (at country and city level where applicable)
• Cookies and similar tracking technologies (see Section 10)
• Session timestamps, login history, and platform interaction logs

2.6 Communications Data

• Support chat transcripts and email correspondence with eee777 customer service
• Feedback, complaints, and dispute records
• Marketing preferences and communication opt-in/opt-out records

3. How We Collect Your Data

eee777 collects personal data through the following channels:

• Directly from you when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, or participate in a promotion.
• Automatically through cookies, server logs, and analytics tools as you navigate and interact with the eee777 platform.
• From third parties including identity verification service providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard), fraud prevention services, and our international gaming licensing authority.
• From publicly available sources where permitted and necessary for compliance with anti-money-laundering or sanctions screening requirements.

4. Purposes for Which We Use Your Data

eee777 processes your personal data for the following purposes:

5. Legal Basis for Processing

eee777 processes your personal data on the following legal grounds, consistent with the requirements of our international gaming licence:

• Performance of a contract: Processing necessary to open and manage your eee777 account, process deposits and withdrawals in PKR, and deliver the betting and gaming services you have requested.
• Legal obligation: Processing required to comply with our AML obligations, KYC requirements mandated by our licensing authority, and sanctions screening.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and improving our services — where these interests are not overridden by your rights.
• Consent: Processing for direct marketing communications. You may withdraw consent at any time by contacting our support team or updating your account notification settings.

6. Data Sharing and Disclosure

eee777 does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We share data only in the following limited circumstances:

6.1 Service Providers

We engage carefully selected third-party service providers who process data on our behalf, including payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa/Mastercard network), identity verification providers, cloud infrastructure providers, and customer support platform operators. All service providers are contractually bound to process data only as instructed by eee777 and in compliance with applicable data protection standards.

6.2 Regulatory and Legal Authorities

eee777 may disclose personal data to our international gaming licensing authority, financial intelligence units, law enforcement agencies, or courts of competent jurisdiction where required to do so by law, regulation, or court order. This includes disclosures required for AML reporting and sanctions compliance.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of eee777's business, your personal data may be transferred to the acquiring entity. We will notify you via your registered email address before any such transfer takes effect and before your data becomes subject to a different privacy policy.

6.4 Responsible Gaming Partners

With your consent, or where required by our responsible gaming obligations, eee777 may share limited data with accredited responsible gaming support organisations to assist you in managing your gambling activity.

7. International Data Transfers

eee777 operates under an international gaming licence, which means some of your personal data may be processed or stored in jurisdictions outside Pakistan. Where data is transferred internationally, eee777 ensures that appropriate safeguards are in place — including contractual data transfer mechanisms, data processing agreements with service providers, and compliance with the requirements of our licensing jurisdiction's data protection framework.

By registering an eee777 account and accepting this Privacy Policy, you acknowledge that your personal data may be transferred to and processed in countries outside Pakistan in accordance with the safeguards described in this section.

8. Data Retention

eee777 retains your personal data for as long as your account remains active and for a defined period after account closure, as required by our licensing obligations and applicable law. Specific retention periods include:

• Account and KYC data: Retained for a minimum of 5 years from the date of account closure, as required by standard AML regulations applicable to licensed gambling operators.
• Financial transaction records: Retained for a minimum of 5 years from the date of each transaction.
• Responsible gaming records: Self-exclusion, deposit limit, and cooling-off records are retained for the duration of the restriction period plus 5 years.
• Marketing consent records: Retained for as long as you have an active account or until consent is withdrawn, whichever is earlier.
• Support communications: Retained for 3 years from the date of the interaction unless a longer period is required for dispute resolution.

After the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual.

9. Your Data Rights

As an eee777 account holder, you hold the following rights with respect to your personal data. To exercise any of these rights, contact our support team — available 24 hours a day, 7 days a week in English and Urdu. We will respond to verified requests within 30 days.

• Right of Access: Request a copy of all personal data eee777 holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data on your account.
• Right to Erasure: Request deletion of your personal data where there is no legitimate, overriding legal basis for us to retain it. Note: data subject to regulatory retention obligations (e.g., AML records) cannot be deleted prior to the end of the mandatory retention period.
• Right to Restriction of Processing: Request that we temporarily limit how we use your data while a dispute regarding its accuracy or our basis for processing is resolved.
• Right to Data Portability: Request your personal data in a structured, commonly used, machine-readable format where processing is based on consent or contract.
• Right to Object: Object to processing based on legitimate interests, including profiling for marketing purposes. You may also opt out of direct marketing communications at any time through your account notification settings.
• Right to Withdraw Consent: Withdraw consent for marketing communications or any other consent-based processing at any time without affecting the lawfulness of processing prior to withdrawal.

10. Cookies and Tracking Technologies

eee777 uses cookies and similar tracking technologies on the eee777.ws platform. Cookies are small text files stored on your browser or device that allow us to recognise your session, maintain your login state, understand how you interact with the platform, and deliver relevant content.

10.1 Types of Cookies We Use

• Essential Cookies: Required for the platform to function correctly. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without impairing platform functionality.
• Analytics Cookies: Used to understand aggregate user behaviour on the eee777 platform — such as which pages are most visited, average session durations, and common navigation paths. Data collected is anonymised and aggregated.
• Preference Cookies: Remember your platform settings such as language preference, notification settings, and bet slip display options.
• Marketing Cookies: Used to deliver relevant eee777 promotions to you based on your interests and on-platform activity. These are only placed where you have provided consent.

10.2 Managing Cookies

You can manage or delete cookies through your browser settings at any time. Please note that disabling essential cookies may impact your ability to use certain features of the eee777 platform, including account login and the bet slip. For detailed instructions on managing cookies for your browser or device, refer to the help documentation provided by your browser manufacturer.

11. Security Measures

eee777 implements a layered approach to data security designed to protect your personal information against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security measures include:

• TLS 1.3 encryption for all data transmitted between your device and the eee777 platform
• AES-256 encryption for all personal data stored at rest in our databases
• Multi-factor authentication options for eee777 account access
• Role-based access controls limiting which staff can access personal data, on a need-to-know basis only
• Regular penetration testing and independent security audits of our infrastructure
• Continuous monitoring for suspicious activity and automated fraud detection systems
• Incident response procedures with defined timelines for detecting and responding to data breaches

Despite our best efforts, no online platform can guarantee absolute security. If you have reason to believe that your eee777 account has been compromised, please contact our support team immediately so we can take protective action on your account.

12. Changes to This Privacy Policy

eee777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, platform features, or applicable law. When material changes are made, we will notify all registered eee777 account holders via the email address on file and by displaying a prominent notice on the platform for a period of not less than 30 days before the changes take effect.

The "Last updated" date at the top of this policy will always reflect the date of the most recent revision. Continued use of the eee777 platform after the effective date of a revised Privacy Policy constitutes your acknowledgement of the changes.

13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or the way eee777 processes your personal data, please contact our dedicated Privacy and Data Support team:

• Support email: [email protected] (plain text — not a clickable link)
• Availability: 24 hours a day, 7 days a week
• Languages: English and Urdu
• Response time: Data rights requests responded to within 30 days

For detailed information about responsible gaming tools available to eee777 players in Pakistan, including deposit limits, self-exclusion, and cooling-off periods, please visit our Responsible Gaming page.